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Quick question for anyone who runs ads on Instagram or Facebook.
Do you know which ones actually paid for themselves last month?
(If you just looked at the ceiling, same.)
Last Tuesday, Meta launched Muse for Small Business.
It's Meta's AI agent, now plugged into your business. Your Facebook Page, your Instagram professional account, your Meta ad accounts.
Plus the tools your money runs through: Shopify, Stripe, QuickBooks, Klaviyo, Canva, Notion, Slack and more.
Put simply: it sees your sales and your ads in the same place.
That's the place almost nobody looks. The ad dashboard tells you clicks. The shop tells you sales. Nobody lines them up, because lining them up is a Sunday afternoon you'll never get back.
It's free to start, with paid plans for heavy use. US and Canada only for now, 18 and over.
Here's the one job I'd give it first, and two settings to change before you connect anything.
Now a quick word from today's sponsor.
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Right. Back to it.
Set it up (10 minutes)
Do step 1, then the two settings below, then steps 2 and 3. (Two minutes. Seriously.)
Get the Muse app, or open Muse in your browser, and sign in with your phone number or email.
Connect your Facebook Page, Instagram professional account and Meta ad account. Meta says it's "a few clicks."
Connect wherever your sales live: Shopify, Stripe or QuickBooks.
Two settings first
1. Training is on by default. Muse's privacy policy says your chats can be used to train Meta's AI, including the data it pulls from your connected apps.
The switch is in Muse's settings. Turn it off.
2. Grant permissions one task at a time. Meta's headline promise: "Nothing publishes, sends or spends without your approval."
True, until you give it a permanent yes. Meta's own safety post admits previously allowed actions "can proceed without interruption."
So for anything that touches money or posts, pick the one-time option. Every time.
Good news on ads: Meta says Muse doesn't share your conversations with its ad systems.
The funny catch: when Muse browses the web for you, websites see it as you. (So yes, you might get ads for the competitor it just researched. Enjoy.)
The one job: your ads against your sales
Meta's own example prompt is "How do I improve my ads and content?" That's fine, but vague questions get vague answers.
Give it this instead:
Look at my Meta ad accounts and my [Shopify / Stripe / QuickBooks] sales for the last 30 days.
1. Every campaign that ran, what it cost, and the sales that came in while it ran.
2. Which campaigns look like they paid for themselves and which didn't. Tell me how sure you are about each.
3. The one campaign you'd pause first, and why.
4. A plan for next month with the same budget or less.
Don't change, pause or launch anything. Just report.That last line is the important one. You want a report, not an agent with your card getting creative.
And take the answer as a strong first draft, not gospel. Matching a sale to the ad that caused it is guesswork for any tool, and Muse for Small Business is a week old.
One early hands-on review gave Muse 6.5 out of 10 across ten business tasks: strong on marketing and reports, shakier on the rest.
So read the "how sure are you" column first.
Outside the US or Canada?
No date yet. Meta says it's "taking a measured approach."
The prompt still works. Export your ad report and your sales as spreadsheets, upload both to ChatGPT or Claude, and paste the prompt above (minus the first line).
More copy-paste, but you get the same report.
Make it stick
Muse has a memory. Tell it your goal once, so every answer gets judged against it:
Remember this: my goal this quarter is [e.g. 40 orders a month at under $15 an order in ad spend]. Judge every campaign and every suggestion against that number.Then run the report on the first Monday of every month.
Meta's own launch post features a grocer in Iowa who says Muse frees him up for "cutting the steaks, making the sausages."
That's the right split. The AI does the reports. You do the sausages.
AI keeping an eye on where your money goes, and you making the call on what to cut. That's the whole idea behind The One-Person Company Playbook.
It's the complete setup for running a business where AI does the work of a full team.
The folder that holds your business. Thirty AI roles, ready to work. Six jobs that run on a clock. And the path to your first paying customers.
Works on Claude, ChatGPT, Gemini or Grok, whichever you already pay for.
About eight hours over a weekend to set up. $97, one-time (down from $297).
Talk tomorrow,
Zephyr
P.S. Run the report, then hit reply with the campaign it told you to pause. I want to know if it was the one you secretly suspected.