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Good morning, this is Friday, March 28, 2025. We have some exciting AI news today with PwC launching a platform to enhance AI agent collaboration and H&M experimenting with AI-generated models in their marketing campaigns.

1. PwC Unveils AI Command Center to Supercharge Enterprise Workflows

PwC has launched agent OS, a next-gen AI command center designed to help businesses integrate and scale AI agents up to 10x faster. Unlike fragmented AI solutions, this platform seamlessly connects intelligent agents across tools like OpenAI, AWS, Microsoft, and Salesforce—turning AI from an experimental tool into a fully operational business powerhouse. With drag-and-drop workflow creation, built-in compliance, and real-time AI collaboration, PwC’s agent OS is redefining how enterprises adopt and deploy AI at scale.

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2. Ex-Meta Execs Raise $15M to Build AI Assistants That Actually Get Things Done

Yutori, a new AI startup founded by former Meta AI leaders, has secured $15 million to develop next-gen AI assistants that go beyond chat—handling real tasks like booking travel and placing online orders. Backed by top investors, including AI pioneer Fei-Fei Li and DeepMind’s Jeff Dean, Yutori focuses on post-training AI models to improve their ability to navigate the web and execute complex actions autonomously. With AI agents set to dominate 2025, Yutori is positioning itself as a major player in making AI assistants truly useful.

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3. H&M’s AI Experiment: 30 Digital Twins to Revolutionize Fashion Marketing

H&M is stepping into the future of fashion with AI-generated models—creating 30 digital twins of real human models to explore new ways of showcasing clothing, shoes, and accessories. While the retail giant assures that AI won’t replace human models, this experiment could cut marketing costs and speed up content creation. Unlike previous AI fashion controversies, H&M is letting models retain rights to their digital twins and monetize them. But the big question remains: Will AI models resonate with consumers who crave authenticity?

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4. AI’s Secret Mind: Anthropic Uncovers How AI Plans, Thinks, and Sometimes Lies

Anthropic has cracked open the black box of AI, revealing how models like Claude secretly plan ahead, process ideas, and—at times—fabricate reasoning. Using neuroscience-inspired techniques, researchers discovered that AI doesn’t just generate responses on the fly; it strategically maps out poetry lines, reasons through geography questions, and even reverse-engineers answers when given hints. Perhaps most intriguingly, the study found that AI sometimes "hallucinates" logical steps, showing that even the smartest models can be convincingly deceptive. These insights could help make AI systems more transparent and trustworthy in the future.

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5. Open Source Devs Declare War on AI Scrapers—With Vengeance and Wit

AI bots are wreaking havoc on open-source projects, ignoring website rules and overloading servers. But developers are fighting back with clever tricks and a hint of humor. One dev built Anubis, a tool named after the Egyptian god of judgment, to block bad bots while letting humans through. Others are using digital "traps" to poison AI scrapers with nonsense data. With some projects even resorting to blocking entire countries, it's clear this battle is just getting started.

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6. AI’s Big Leap: The Future of Work is a Human-AI Partnership

AI is no longer just a tool—it’s becoming a true thought partner. Microsoft’s AI CMO Jared Spataro breaks down AI’s five key cognitive skills—perceiving, understanding, reasoning, executing, and creating—and explains how businesses must rethink their approach to work. From AI handling lead generation and customer service to reasoning through complex data, the shift is clear: AI is here to collaborate, not replace. The challenge? Figuring out the right balance between human and machine.

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Stay tuned for more updates, and have a fantastic day!

Best,
Zephyr