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🚀AI Boost: Outrage with 'Stop Hiring Humans' Ad Campaign

PLUS: YouTube's AI Dubbing and US Power Usage Records

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Zephyr
December 11, 2024

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Good morning! It is December 11, 2024, today. We have an intriguing lineup of AI news, from AI firm’s controversial ad campaigns to YouTube's new auto-dubbing feature and a forecast of record-high power usage in the U.S. Let's dive into the latest updates!

1. AI Startup Artisan Sparks Outrage with 'Stop Hiring Humans' Ad Campaign

San Francisco-based AI startup Artisan, backed by Y-Combinator, has launched a provocative ad campaign with slogans like “Stop Hiring Humans” and “Artisans won’t complain about work-life balance,” promoting its AI-driven customer service and sales software. The dystopian messaging, described by CEO Jaspar Carmichael-Jack as intentionally eye-catching, has drawn significant backlash for heralding the end of human labor. While critics argue the campaign reflects Silicon Valley’s embrace of profit-driven fatalism, the controversy has achieved its aim—garnering widespread attention for Artisan’s otherwise mundane product.

Credit: The Verge

2. YouTube Expands AI Auto-Dubbing to Thousands of Channels

YouTube has rolled out its AI-powered auto-dubbing feature to hundreds of thousands of channels in the YouTube Partner Program focused on knowledge and information, with plans to expand to other content types. The tool automatically translates and dubs videos into languages like French, Spanish, and Japanese, or into English if the original is in one of the supported languages. While creators can review, unpublish, or delete dubs, the feature is still evolving, with YouTube acknowledging imperfections in tone and accuracy. Initially tested in mid-2023, the platform aims to improve the technology’s naturalness and emotional fidelity in future updates.

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3. U.S. Power Demand to Hit Record Highs in 2024 and 2025, Driven by AI and Renewables

The U.S. Energy Information Administration (EIA) projects record power consumption of 4,086 billion kWh in 2024 and 4,165 billion kWh in 2025, fueled by growing demand from AI, data centers, and increased electricity use in heating and transportation. Residential, commercial, and industrial power sales are all expected to rise, while natural gas will remain the dominant energy source at 43% in 2024 before declining to 40% in 2025 as renewables climb to 25%. Coal's share will drop to 15%, and nuclear power will hold steady at 19%. The report highlights a shifting energy landscape, with renewables playing an increasingly critical role in meeting demand.

Credit: Yelp

4. Yelp Introduces AI-Powered Tools to Streamline Reviews and Personalize User Experience

Yelp has unveiled AI-powered “Review Insights” to summarize customer sentiments on food quality, service, ambiance, and wait times, using sentiment scores and clickable topics for detailed reviews. Initially available for restaurant, food, and nightlife categories on iOS, the feature will expand to services in 2024. Building on January’s AI-driven review summaries, Yelp’s Chief Product Officer Craig Saldanha highlights how the tool leverages large language models (LLMs) to identify relevant topics even when reviews lack explicit mentions. Other updates include trending search terms, personalized home feeds, and autoplaying full-screen user videos, enhancing discovery and engagement.

Credit: AMD

5. AMD's Strix Halo APU Emerges with Console-Level GPU Power and a Complex Name

AMD’s long-awaited Strix Halo APU has appeared in Geekbench, boasting 16 CPU cores, RDNA 3.5 GPU architecture, and a Vulkan compute score of 67,004, rivaling some RTX 4060 laptops. While still an engineering sample, it hints at console-level gaming performance, marking a major step for AMD's laptop offerings.

6. AI Innovators Win Nobel Prizes for Groundbreaking Achievements in Physics and Chemistry

In a historic Nobel ceremony, John Hopfield and Geoffrey Hinton received the Physics Prize for their foundational work on neural networks, while Demis Hassabis and John Jumper won the Chemistry Prize for AlphaFold, DeepMind’s protein-shape prediction breakthrough. These milestones highlight AI’s transformation of science and industry, from drug development to logistics, driven by the power of GPU technology.

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Stay tuned for more updates, and have a fantastic day!

Best,

Zephyr