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Picture the Monday after next.
You wake up. Coffee. Laptop.
The invoice went out on Friday. You didn't chase it.
The onboarding doc for the new client came out of a template you built in one sitting. You never opened a blank page.
Three people asked you for the same setup this month. You sent a price, not a favour.
The thing you built back in March is running for somebody new. You didn't rebuild it.
A fourth enquiry is sitting in the inbox. You read it, decide it isn't a fit, and say no.
It's 9:20. You haven't properly started.
Nothing is owed. There is no favour queue.
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That Monday isn't far off. It's what happens when the thing you already do quietly gets a name and a number attached to it.
What that Monday is made of
Three things, and none of them are clever.
One named offer, instead of "I help people with AI stuff."
A price you can say out loud without your voice going up at the end.
One finished thing you can point at.
Most people reading this already have the skill. What's missing is the packaging, and packaging is a two-hour job you keep not doing because it feels less urgent than the favour somebody asked for on Tuesday.
Start with the favour, not the idea
Forget brainstorming what you could sell. The market already voted. Whatever people keep asking you for is the product, and you've been running unpaid pilots on it for a year.
So take that exact thing and put it through this:
You're helping me turn a favour I keep doing into something I can sell.
The favour: [describe the thing people keep asking you for, in plain words]
Who asks: [who they are, what they do, why they're stuck]
How long it takes me: [an honest number]
What they'd do without me: [the actual alternative, including "nothing"]
Give me:
1. Three names for this as a service. Plain and boring beats clever.
2. For each one: exactly what the buyer gets, and exactly what they don't.
3. The scope line that stops this becoming unlimited access to me.
4. Whether it works best as a one-off job, a monthly retainer, or something I build once and sell repeatedly.
5. The one sentence I say when somebody asks what I do.
Push back on anything vague. If a version is unsellable, tell me why instead of being encouraging.The last instruction matters more than the rest. Without it you get four flattering options and no useful ones.
Turn the answer into a page you can send
Take the version you'd actually say out loud and ask Claude to build it as an Artifact. A one-page offer sheet: the name, who it's for, what's included, what isn't, and the price.
Now when somebody asks what you do, you send a link instead of writing the same paragraph from scratch for the fourth time. The words stop drifting, which is what makes a price feel settled rather than made up on the spot.
One prompt does not make you money.
One offer does.
Inside the community you take the skill you're already best at, turn it into one thing somebody can buy, and put a price on it.
Quick one.
What's the favour people keep asking you for? Hit reply and tell me, I read every one.
Talk soon,
Zephyr
